Our latest thoughts, collaborations, and inspirations
June 25, 2020
These e-commerce companies are becoming household brand names. Each of these brands will be incredibly well-positioned to succeed in the second half of 2020.
Branding
June 16, 2020
Companies that post a black box to show support for BLM will continue to throw away resumes that feature different-sounding names. Why?
February 7, 2020
Designers believe that the letterforms of a slogan carry as much of a message as the words themselves.
January 15, 2020
You don't need complex sentences to express complex ideas
September 20, 2019
Put it this way: A high advertising cost is the long-term tax you ultimately pay for the bad short-term decisions associated with naming your company.
September 9, 2019
What do they all have in common? They failed to hire the right copywriter.
We write interesting blogs about branding, copy and design.