Companies that post a black box to show support for BLM will continue to throw away resumes that feature different-sounding names. Why?

Designers believe that the letterforms of a slogan carry as much of a message as the words themselves.

You don't need complex sentences to express complex ideas

Put it this way: A high advertising cost is the long-term tax you ultimately pay for the bad short-term decisions associated with naming your company.

What do they all have in common? They failed to hire the right copywriter.