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Branding

Branding

Why Are Brands More Active in Cultural Conversations?

June 16, 2020

Companies that post a black box to show support for BLM will continue to throw away resumes that feature different-sounding names. Why?

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Branding

How Font Choices Impact Political Perception

February 7, 2020

Designers believe that the letterforms of a slogan carry as much of a message as the words themselves.

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Branding

Do BS Mission Statements Impact Stock Returns?

January 15, 2020

You don't need complex sentences to express complex ideas

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Branding

Website Domains (.com vs .io)

September 20, 2019

Put it this way: A high advertising cost is the long-term tax you ultimately pay for the bad short-term decisions associated with naming your company.

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Branding

The 51 Worst Agency Taglines

September 9, 2019

What do they all have in common? They failed to hire the right copywriter.

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From The Blog

The 69 Most Interesting E-Commerce Brands of 2020

June 25, 2020

Branding

Why Are Brands More Active in Cultural Conversations?

June 16, 2020

Branding

How Font Choices Impact Political Perception

February 7, 2020