Why Are Brands More Active in Cultural Conversations?
Companies that post a black box to show support for BLM will continue to throw away resumes that feature different-sounding names. Why?
How Font Choices Impact Political Perception
Designers believe that the letterforms of a slogan carry as much of a message as the words themselves.
Do BS Mission Statements Impact Stock Returns?
You don't need complex sentences to express complex ideas
Website Domains (.com vs .io)
Put it this way: A high advertising cost is the long-term tax you ultimately pay for the bad short-term decisions associated with naming your company.