Work/Project

By The Table

Industry
CPG
Overview

Every great table starts here.

By The Table makes cookware for slow, mindful cooking. The identity comes from a table detail: a T-shaped silhouette with a softened inner curve that becomes the logomark, the brand motif and a framing device for photography. A warm palette named for the kitchen (Espresso Roast, Creamed Butter, Olive Oil, Fig Preserve, Terracotta Coral) carries across shipping boxes, retail, out-of-home, merchandise and the website.

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