EVEREN is a small winery in Walla Walla, founded by Hope Trumbull and Matt Aksel, crafting balanced, food-friendly wines for every table and occasion. Working from their existing logo, we built the brand strategy (story, Innocent and Outlaw archetypes, a genuine, warm and inspiring personality, mission, voice and the tagline) and the brand book, then designed the packaging and print around a topographic motif and carried it across tasting menus, totes, caps and tees.




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