Work/Project

OkumKom

Industry
Food & Beverage, CPG
Overview

Cheers to life.

OkumKom is a family-owned African pineapple ginger beer made from a family recipe, with no artificial additives. We built the brand foundation (objectives, what makes it different, a Sage-led archetype, personality, story, mission and taglines like “Are you Ghana finish that?”), then designed a bold wordmark and monogram, a warm palette of sunset orange, cream and deep plum with gradients, and a geometric pattern, and carried it across bottles, cartons, out-of-home, merch and digital.

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