Mindful Care

Because mental healthcare can’t wait.

Mindful Care offers psychiatric urgent care, MicroTherapy, group therapy, ongoing psychiatric care and addiction recovery: same day or next day, at home or in person, and in network. Working with their existing logo, we built the brand strategy (the problem, competitor analysis, vision, mission, story, voice and voice in action, personality, differentiators and patient personas for the conditions they treat) along with people-first language guidance, and brought it together in a brand book that pairs the strategy with their palette, typography and icons.