KibFix

Better bowl, better dog.

KibFix is a daily nutrition boost that fills in what kibble misses, so dogs eat better without their people having to give up the convenience. We built the strategy around a Caregiver and Everyman blend and a friendly go-getter personality, then designed a stacked KIB FIX wordmark and a B icon with a dog’s ear, a palette of deep greens and sunny yellows, and carried it across pouches, out-of-home, posters and social.