Sēkr

The pursuit is happiness.

Sēkr is a social map that crowdsources information for vanlifers and outdoor travelers, from campsites to community. We designed a bold wordmark and a double-chevron symbol that points onward, a bright palette of coral, teal, purple and sunflower, a modular color-block layout system and a set of landscape illustrations, applied to vehicle wraps, event tents, social and campaigns.