Pontus

Unleash your inner god.

Pontus Natural Artesian Water is named after the primordial Greek god of the sea and drawn from protected underground aquifers. We designed a bearded sea-god mark and a bold wordmark, a palette of deep navy and sky blue with soft wave graphics, and carried it across bottles, cans, 12-pack cartons, out-of-home and a social campaign built to feel powerful, fresh and iconic.