Esther’s Follies × Independence Brewing

The only beer with a stage presence.

Esther’s Follies teamed up with Independence Brewing Co. on Abracadabrew, a strawberry beer with a magician on the can. We designed the label, a pink sunburst behind an illustrated showman and a script-and-slab wordmark, and produced the launch spot, with a curtain-up reveal, floating strawberries and a three-can lineup.