Work/Project

ForChics

Industry
Beauty
Overview

Thoughtful beauty for everyone.

ForChics aims to empower the modern beauty consumer with thoughtful beauty solutions that accentuate individual beauty. We built the positioning (mission, an Everywoman archetype, target market, philosophy, values, differentiation and the ForChics 3 C’s), the tone and voice (name story, taglines, personality and messaging), and the visual direction, from art direction and brandmarks to a soft pastel palette and typography, collected in a brand booklet.

ForChics project image 1
ForChics project image 2
ForChics project image 3
ForChics project image 4
ForChics project image 5
ForChics project image 6
No items found.

More work

You'll want to see this

OLIV by Annecy

OLIV

An identity, packaging and colorways for an ultrasonic facial cleansing brush.

PopStack by Annecy

PopStack

An identity and Amazon content for stackable silicone freezer and baking trays.

Esther by Annecy

Esther

An identity and packaging for a dancewear brand made for the feminine.

Starpoint by Annecy

Starpoint

An identity for a dancesport studio for every age and every stage.

Esther’s Follies × Independence Brewing by Annecy

Esther’s Follies × Independence Brewing

Can design and launch motion for Abracadabrew, a strawberry saison.

Naked Kitchen by Annecy

Naked Kitchen

An identity for a kitchenware and tableware brand built around everyday cooking.

Mindful Care by Annecy

Mindful Care

Brand strategy, voice and a brand book for a psychiatric urgent care provider.

Esmaili Rugs by Annecy

Esmaili Rugs

Strategy and identity for a Dallas curator of antique, vintage and modern rugs.

Caldini by Annecy

Caldini

An identity for a tailored menswear and womenswear label, with a luxury line and a casual line.

OkumKom by Annecy

OkumKom

Strategy, identity and packaging for a family-recipe African pineapple ginger beer.

EVEREN by Annecy

EVEREN

Strategy, packaging and brand applications for a small-batch Walla Walla winery.

NYNE by Annecy

NYNE

An identity and packaging for a lemon ginger nootropic drink.

KibFix by Annecy

KibFix

Strategy, identity and packaging for a daily nutrition boost for kibble-fed dogs.

Boop Dogwash by Annecy

Boop Dogwash

A playful identity for a self-service dog wash in Chicago.

Chamomile Life by Annecy

Chamomile Life

Imagery direction and a website for a chamomile candy brand.

NIBLL by Annecy

NIBLL

An identity for a plant-based ready-made meal company.

Alra by Annecy

Alra

Two identity directions for a clean, clinical skincare line.

Anara Blankets by Annecy

Anara Blankets

An identity and gift packaging for premium plush blankets.

KoverRoos by Annecy

KoverRoos

An identity and packaging for weatherproof outdoor furniture covers.

Los Locos by Annecy

Los Locos

A website for a fishing lodge on Baja’s Magdalena Bay.

Dowco by Annecy

Dowco

An identity for a St. Louis lawn and landscaping company with nearly 40 years of history.

Onlawn by Annecy

Onlawn

An identity and website for a marketing agency built for landscaping companies.

Landscape Design Lab by Annecy

Landscape Design Lab

An identity and website for a fractional landscape design team.

Sign & Say by Annecy

Sign & Say

An identity for a sign language and speech therapy practice and app.

eConcord by Annecy

eConcord

A bilingual identity and website for a Saudi insurance brokerage.

Objectiv by Annecy

Objectiv

An identity and website for an Australian engineering network.

Mammoth Summit Power by Annecy

Mammoth Summit Power

A website for a solar and battery storage developer.

Project Horizon by Annecy

Project Horizon

A community website for a proposed data center campus in Kearney, Nebraska.

Abliminal by Annecy

Abliminal

Strategy, identity and website for a technology diligence firm serving private equity.

AlphaTrust Advisors by Annecy

AlphaTrust Advisors

A website for a total financial management firm.

Sēkr by Annecy

Sēkr

An identity and illustration system for a social map for outdoor travelers.

Blossom by Annecy

Blossom

Bilingual labels and a product assortment for a laundry care line.

Thermajohn by Annecy

Thermajohn

An identity, e-commerce look and packaging for a thermal underwear brand and its sister line.

Pontus by Annecy

Pontus

A mythic identity and packaging for natural artesian water.

Breakaway Cloud by Annecy

Breakaway Cloud

Identity and sales collateral for an AWS data, analytics and AI partner.

Paladin by Annecy

Paladin

Brand strategy and identity for the platform powering pro bono.

Kairos Renewables by Annecy

Kairos Renewables

A website for a renewable energy platform across Southeast Asia.

North Peak Energy by Annecy

North Peak Energy

A website for a buyer of mineral and royalty rights.

Piper Royalties by Annecy

Piper Royalties

A website for a Texas buyer of oil and gas royalties.

Cook Off for Kids by Annecy

Cook Off for Kids

Event branding for a Western-themed charity cook off.

Double Eagle Charities by Annecy

Double Eagle Charities

A website for the giving arm of Double Eagle Energy.

Navi Title Agency by Annecy

Navi Title Agency

A website for a title and escrow agency across Arizona and Texas.

ISR Ideas by Annecy

ISR Ideas

A website for an intelligence, drone and cyber warfare consultancy.

TELOS by Annecy

TELOS

An architectural identity for a design and build group, with a mark for each studio.

TRESO by Annecy

TRESO

Identity, strategy, motion and website for an AI-powered finance suite for medical practices.

Black Bolt by Annecy

Black Bolt

Identity, website and brand tools for roofing operations software.

Eno Capital Partners by Annecy

Eno Capital Partners

An identity and website for an investment platform built around the energy transition.

ONDEX Automation by Annecy

ONDEX Automation

An identity, website and brand tools for a platform of industrial automation companies.

AVAIO by Annecy

AVAIO

Strategy, identity and website for a developer of power-first data center campuses.

Mojo Minerals by Annecy

Mojo Minerals

A website for a family office buying minerals across the Permian and Haynesville.

Twin Trails by Annecy

Twin Trails

An identity and website for a Texas firm that acquires and operates energy-rooted businesses.

Sarvis Energy by Annecy

Sarvis Energy

A website for a Permian investor in working and royalty interests.

Double Eagle Energy by Annecy

Double Eagle Energy

A website for a Permian producer, its minerals business and its charities.

By The Table by Annecy

By The Table

Identity, packaging and retail for a cookware brand built around the table.

MZN Bodycare by Annecy

MZN Bodycare

Bilingual body care, with a botanical pattern for every product line.

TACTIV by Annecy

TACTIV

Mission-first medicine, with packaging, apparel and clinic spaces to match.

Deep Community Capital by Annecy

Deep Community Capital

An identity and fund system for impact investing, plus self-serve on-brand social.

CoralVita by Annecy

CoralVita

One identity for dialysis, respiratory and wound care, with a color system for each.

Creditly by Annecy

Creditly

A bilingual identity for Saudi Arabia’s first consumer banking marketplace.

Turning new ventures into recognizable brands.
‍Get in touch

Pages

IndustriesAbout

Contact

LinkedinContact
Made with love in Austin, TX