Paladin

Closing the justice gap.

Paladin is an online platform that connects law firms and corporate legal teams with pro bono organizations to increase access to justice. We built the brand foundation (purpose, mission, a Hero archetype, values, and voice and tone for each audience), a confident wordmark and P monogram, a palette of Knight Green and Hero Burgundy, and a geometric pattern that frames photography of the people pro bono serves, across out-of-home, print, the website, stationery and merchandise.