Birddogs

Pants so comfortable, you’ll forget you’re wearing them.

Birddogs makes shorts and pants that look like khakis and feel like gym shorts. We designed a run of paid social ads around that promise, sized for feed and stories: product lineups and feature callouts, best-of headlines over lifestyle photography, press quotes, and a set of tongue-in-cheek concepts, like breaking news on the state of men’s shorts.