Work/Project

Ummi

Industry
Food & Beverage, CPG
Overview

Snacks that love you back.

Ummi makes protein gummies for people who want snacks that love them back. We built the brand from strategy to shelf: purpose and pillars, a playful personality and voice, a chunky lowercase logotype, a palette of lime, peach and pink, flavor-by-flavor packaging, and social, web and out-of-home applications.

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